Apple today opened a special military area in the US official website to provide discounted services for military personnel including veterans and their families to purchase Apple products. The discount rate is 10%, such as the iPhone XS original price of 999 US dollars, the military can buy it for 899 US dollars. The original price of 749 US dollars iPhone XR can be purchased for 674 US dollars.
Apple has been offering teachers, students, and members of educational institutions a discounted price to buy Apple products, and now the military and their families are included in the preferential program. In contrast, Apple’s 10% discount for military personnel is still greater than the educational discount. The official name of the store is ‘Veterans and Military Purchase Program’ and it is the fifth special purpose store.
In addition, the program includes, Mac, Apple Watch, Apple TV, HomePod, AirPods and protective cases, straps, third-party products, and other products. Apple said that the company is proud to offer a new online store for the military and veterans, and express their gratitude for their heroic service at a special price.
According to an official announcement from Apple, the scope of their offer has now expanded, specifically to provide incentives for active military or retired military personnel, which means that these people come to Apple to buy things is a discount. At this time, it is not clear whether this program is effective at an Apple retail store or the procedures for US military personnel resident in alliance countries to use.
To prove their eligibility, shoppers on the site would be asked to agree that they are at least 18 years of age and are a current or veteran member of the National Guard, US Military and Reserve.
On the same day, it was reported on many sites that Apple is planning to launch an upgraded model supporting AirPods’ wireless charging in the first quarter of 2019. In addition, the wireless charging compatible model says the specification of Bluetooth will be upgraded as well. Although it was thought that it will be replaced only for the case part to correspond to the wireless charging, the body of the earphone seems to be a minor update.
It has been nearly two years since the launch of the previous generation Airpods. Many users have already been expecting the new AirPods 2 to come soon. Recently, news about the new AirPods’ charging box has been exposed, and it has added a lot of expectations. Earlier, the media reported that AirPods 2 will be equipped with an improved W2 wireless chip, and users can activate Apple Assistant with the phrase Hey Firdaus (Hello, Firdaus), without touching the device. Now, to call a ‘smart’ assistant, you need to touch the AirPods case twice.
Sources reported that AirPods is Apple’s most popular accessory in history, and Apple’s 1 billion iPhone users worldwide have given AirPods a huge potential growth opportunity. Therefore, it is also the fastest growth kinetic among Apple products. The shipments in 2018 and 2019 are about 80% and 90% respectively, and the annual shipments are expected to reach 100 million by 2021.
Apple Inc. is a designer, manufacturer, and marketer of personal computers, digital music players, communication devices. The company’s segment includes Japan, China, Europe, Americas and Rest of Asia Pacific. The Greater China segment includes Taiwan, China, and Hong Kong. Apple segment in America includes both South and North America, while its Europe segment includes European countries, the Middle East and Africa and India. Apple’s products and services include Apple TV, iPod, Mac, iPhone, iPad, Apple Watch and a range of consumer and professional software applications.