Just a few days ago, on April 4th, an indexing issue that has caused the de-indexing of various site pages has been reported, which is still on its way to be resolved.
According to data posted by MOZ Marketing Scientist Pete Meyers, it is believed that about 4% of the Google index has been attacked by this bug.
However, it claims that the percentage could be higher as the data was based on merely 23,237 stable URLs.
Since these URLs represent only a tiny proportion of the countless URLs indexed on Google, these figures don’t completely determine the impact that the ‘indexing bug’ has caused.
As Pete added “I’d like more, certainly, but the pattern seems consistent even as we slice and dice the data, which helps. I feel comfortable that this is a set we know well, historically. Happy to share methodology details for anyone who wants to try and replicate.”
Also not all sites have been de-indexed which means you either have your web pages unaffected or maybe lose more than 50% of all your site pages.
This is because each site is approached differently by this indexing bug based on various parameters, likely to be as follows:
- The uniqueness of your content
- The length of your content
- Depth of your content
- The internal structure of your website
- The overall internal management of your website
Even though John Mueller, the webmaster trends analyst at Google tweeted on this matter saying “We had a technical issue on our side for a while there”, also claiming that the process would be now resolved “ and the affected URL’S reprocessed.” , there have been continuing de-indexing reports.
As he also added “One thing to add here- we don’t index all URLs on the web, so even once it is reprocessed here, it would be normal that not every URL on every site is indexed. Awesome sites with minimal duplication help us recognize the value of indexing more of your pages.”
Now what happens if your web pages get de-indexed?
Well, the answer to this question is straight when the users type in a query in Google, they wouldn’t be able to find your web pages on the Search Engine Results Page (SERP). The result is reduced web traffic followed by a slump in sales.
This not only blocks your way to reach the target audience but also can be critical for generating valuable leads and sales.
This organic web traffic is the driving factor for a website to make it to the most desired ‘top search results’.
HERE’S WHAT TO DO ABOUT THIS
- Check whether your web pages have been indexed on the Google Search Console, as you must recognize that the Google webmaster tool would has a technical issue to deal with.
- Well , here’s to how to check if your website has been de-indexed:
- Firstly, type “site: yourdomain.com” in Google and if your homepage is not the first thing to display, this means your site has been de-indexed.
- After this, open the Google Webmasters Tool and type in the full domain address such as “https://www.99traffictools.com”
- If case of the de-indexed home page there would be a “request indexing” option that appears on the bottom right.
- For the time being, it is preferred not to send your client reports until this problem is fully resolved.
- If you notice any changes in the in the URL Inspection tool or in the index coverage reports and enhancement reports it is better to keep calm until Google confirms the issues.
HERE’S WHAT TO TAKE FROM THIS
As the saying goes “to not put all your eggs in one basket” it is always suggested to branch out your content in different site pages.This not only helps expand your web traffic but also brings in more organic traffic to your website.